Unlock Intent insights of your buyer's journey
Today’s buyers control their own journeys. By the time they interact with a sales rep, they’re already in the late stages of the buying process.
Historical Buyer Journey Analysis retrospectively analyzes Intent topic consumption over 18 months. This analysis delivers a deep-dive into the intuitive and non-intuitive Intent topics that are most meaningful to your target customers at different buying stages.
Combined with Company Surge® Analytics, insights from your analysis can be used to power intent based sales and marketing programs.