With COVID-19 driving huge macro-economic shifts and a ‘new normal’, the use of online content to educate and inform is consistent. Therein lies the value of Intent data – in identifying true B2B buyer interest. Find out which industries are under pressure, which are thriving.
A new and niche tool, it can be challenging to understand the nuances of B2B Intent data. Not all Intent data is equal, in terms of data quality, ease of implementation, or privacy compliance. Here are the questions you need answers to.
Over 50% of marketers are using Intent data, but there is still confusion around how it can best be used for B2B sales and marketing success.
The ‘Demystifying Intent data’ ebook answers the frequently asked questions about Intent data and provides tips for driving sales and marketing ROI.
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We're trying to do a lot less of ‘the random acts of marketing’ and really focusing our dollars on areas where we see a higher return. And Intent data has been a leading indicator for us on how to do that more effectively. And, we're at 300% better click-through rates when we use Intent data.
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Whether you’re an Intent data guru or just dipping your toe in... learn how innovative businesses are incorporating Intent data to gain a competitive edge. Download the ‘Guide to using B2B Intent data’ and learn how to best use it across your marketing, sales, and operations.
