IBM uses Bombora to power winning LinkedIn campaigns
Using B2B marketing data to drive lead generation, Bombora and LinkedIn helped drive a 41% lower cost-per-registration for IBM Watson Analytics than other ‘business as usual’ tactics.
The B2B marketing data standard
Marketo and Company SurgeTM -
Marketing's new 'killer' combo
You’ve setup your Marketing Automation Platform for successful engagement. Now what? Add intent-driven insights to make sure your marketing is on target and relevant.
Installing Company SurgeTM into Marketo can help you:
- Identify target accounts in ‘active demand’ mode
- Make nurture programs more effective and targeted
- Deliver content that your audience wants
- Hone Account Based Marketing initiatives
Bombora named a Cool Vendor in SaaS with innovative business models by Gartner
“We believe it’s a true milestone to be recognized by Gartner as a Cool Vendor in SaaS for 2017. Our customers choose Bombora so that they may access the largest source of B2B Intent data for use in their Account-Based Marketing strategies.
“For us, being a ‘Cool Vendor’ serves as a validation of our ‘everybody wins’ approach to the ecosystem and the impact that our dynamic, quality intent data is having across B2B marketing and sales.”
Erik Matlick, Founder and CEO, Bombora
Intent data is brainfood for Salesforce's Einstein
With all the buzz about artificial intelligence, one thing that is often overlooked is the need for quality B2B data. Not by Salesforce however. Bombora’s Intent data now fuels Salesforce’s Einstein AI product – via a direct integration available on the App Exchange.
Our customers
We layer Company Surge™ data with individual contact lead scores to come up with an overall account score for our target companies. We go after target companies with high account scores across all of our Account Based Marketing channels and have seen the number of engaged contacts increase.
Kari Hodgson
Director of Demand Generation, Couchbase
Our customers
What's new?
Surf's Up! Browse the latest news and Intent data insights.
Always On audiences boosts DWA B2B programmatic campaign KPIs by over 100%
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Learn MoreCreate content that gets consumed
Find out how you can use Intent data to create content based on what your customers are already interested in and target the businesses that want to hear from you right now.