Forrester Wave: B2B Marketing Data Providers Q3 2018
Intent data is a hot Martech topic, but there is a lot of confusion about how Intent data can be best used.
Learn how your business can use Intent data with our ‘Guide to using B2B Intent data’. It illustrates ten ways to best use Intent data for sales, marketing and agencies.
With consumers inundated with ads and emails… it’s time for marketing to have a sustainability movement.
Sustainable Marketing is about conservation and making conscious decisions based on an understanding of their true costs.
It’s about fewer ads, emails and sales calls, done more selectively and effectively.
Today’s buyers control their own journeys. By the time they interact with a sales rep, they’re already in the late stages of the buying process.
Historical Buyer Journey Analysis retrospectively analyzes Intent topic consumption over 18 months. This analysis delivers a deep-dive into the intuitive and non-intuitive Intent topics that are most meaningful to your target customers at different buying stages.
Combined with Company Surge® Analytics, insights from your analysis can be used to power intent based sales and marketing programs.
David Tam, Director of Marketing for OneLogin shares how it combined the power of Leadspace’s B2B Customer Data Platform and Bombora’s Company Surge® Intent data to:
We layer Company Surge® data with individual contact lead scores to come up with an overall account score for our target companies. We go after target companies with high account scores across all of our Account Based Marketing channels and have seen the number of engaged contacts increase.
Surf's Up! Browse the latest news and Intent data insights.
Find out how you can use Intent data to create content based on what your customers are already interested in and target the businesses that want to hear from you right now.
