“In a very short time, Bombora has become known as the brand to beat in the B2B intent data space.”
Outsell Company Analysis: Bombora, 2020

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Trigger sales outreach to the accounts that want to hear from you now

Company Surge® triggers a ‘high priority’ task in Outreach when accounts show buyer intent, and indicates the specific topics that target accounts are engaging with.

This enables sales reps to take immediate, relevant action to engage their top accounts.

Never miss out on a hot account! Get Intent-driven tasks in Outreach for free.

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Why B2B sales leaders need Intent data to win

In today’s buyer-led world, all sales teams must be highly skilled at:

  1. Recognizing which accounts are ready to buy now
  2. Understanding the products and services best suited for a target prospect today
  3. Reaching top prospects before the competition does

But winning sales teams have a secret that puts them ahead when it comes to truly knowing their buyer: Intent data

This eBook explains how leading B2B sales organizations leverage Intent data to beat their targets, and shows how your team will benefit from adding Intent data to your existing sales processes.

Get the guide
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Leveraging Intent Data for Marketing and Demand Generation

Download Gartner’s ‘2020 Emerging Technology Analysis’ to learn:
  1. How leading marketers execute ABM and demand generation campaigns more effectively using third-party Intent data
  2. Which platforms are especially useful for taking action on Intent data
  3. What privacy implications to consider when selecting Intent data providers
Get the report
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Our customers

We're trying to do a lot less of ‘the random acts of marketing’ and really focusing our dollars on areas where we see a higher return. And Intent data has been a leading indicator for us on how to do that more effectively. And, we're at 300% better click-through rates when we use Intent data.

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Ben Howell

VP of Performance Marketing, Salesforce

What's new?

Surf's Up! Browse the latest news and Intent data insights.

4 ways Intent data can strengthen B2B marketing and sales alignment

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How to maximize the value of Intent data for B2B content marketing

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Bombora and HubSpot integration helps marketers ‘move fast’ and get in front of prospects during their purchase journey

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Get a free customized Company Surge® report

We believe in testing Intent data before you buy it, which is why we offer you the chance to build a personalized report in real-time with someone from our sales team. You'll get a full-scale Company Surge® report, customized for your business needs, that you can take back to your team to review and test.

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