“Bombora Intent gets me to the right prospective client at the right time.”
Bombora + Dun & Bradstreet
Reach in-market accounts with Company Surge® in D&B.
Dun & Bradstreet powers sales and marketing products for teams looking to build targeted prospect lists. Company Surge® Intent data is available through Dun & Bradstreet, adding an Intent signal so teams can find accounts that are in-market.
The value
Company Surge®
brings to D&B users
Build targeted account lists
Layer Bombora Intent topics onto firmographic filters like industry, employee count, and revenue to build lists of high fit accounts showing increased research activity on relevant topics.
Draft personalized outreach
Sales and marketing teams can use Bombora Intent signals with D&B Hoovers’ AI email drafting tool to turn real-time buyer research into highly targeted outreach.
Connect Intent across accounts and subsidiaries
Bombora account-level score is matched to D&B’s D-U-N-S® Number, connecting Intent across a company’s subsidiaries and divisions.
Company Surge® in the D&B Hoovers platform
Bombora’s Intent data is available in D&B Hoovers and applied as a filter alongside firmographic criteria like industry, location, employee count, and revenue. Users can build a topic list in D&B Hoovers’ search tool by combining Bombora Intent topics tied to their product or service, buying triggers, and competitors, then apply it to their search. Results can be saved as a smart list that continues monitoring for new in-market accounts.
Bombora Intent also feeds into SmartMail AI, D&B Hoovers’ AI email drafting tool, so teams can shape drafted messaging around the specific Intent topics relevant to the account.
Bombora Intent is available as an add-on to your D&B subscription, with topic access that scales to fit your business. Reach out to D&B to add Bombora Intent to your subscription.
Explore more of our integrations
Our direct integration with
The Trade Desk makes it easy to activate Bombora’s digital audiences across channels and formats.
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The Trade Desk makes it easy to activate Bombora’s digital audiences across channels and formats.
Our integration with OpenX deploys Bombora’s digital audiences across premium inventory, and unlocks B2beacon™ measurement across many DSPs like DV360.
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Our partnership with Reddit allows B2B advertisers to transform any target list or criteria into an addressable audience on the platform.
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