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Bombora | RollWorks

A Bombora-Powered Partner

Target and spend more effectively with intent-driven digital advertising.

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RollWorks Overview

RollWorks is an Account-Based Platform that helps B2B organizations align marketing and sales. The platform identifies target accounts and key buyers, reaches those accounts across multiple channels, and measures program effectiveness in systems-of-record.

As a Bombora-Powered partner, RollWorks offers a portion of Bombora Company Surge® to all customers, with varying data volumes in each package.


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How can Intent data be used in RollWorks?

  1. RollWorks Account Intent – Select up to 25 Bombora Intent topics that are tracked for increased interest and content consumption. See which accounts are researching topics related to your business across the B2B web, even before they’ve engaged with you directly.
  2. Activate ABM digital advertising – Monitor intent on topics relevant to your business, build a target account list of those interested in the highest number of topics, and segment audiences to target and engage them with digital advertising.

What are the benefits of this?

  • Identify target accounts early in their buying journey before they directly engage, and act when research increases on specific topics
  • Prioritize ad spend and use a campaign playbook that focuses ad targeting on accounts with market potential and strong intent signals
  • Effectively engage high intent accounts with customized digital ad experiences based on their research behavior and content consumption patterns
  • Measure the impact of intent-based targeting, comparing high intent accounts to others in pipeline

How does this apply to you?

Already a RollWorks customer?

Expand on your success by adopting an intent-based approach across your entire tech stack—get in touch with us for special Bombora pricing for RollWorks customers.

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Already a Bombora customer?

Get in touch with your Customer Success Manager to learn about activating Bombora in RollWorks, and get a warm introduction to our partner.

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New to Bombora + RollWorks?

Aloha! Schedule a demo and we’ll get you up to speed on all things Bombora-Powered ABM with RollWorks.

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Justin Cooperman Vice President of Product at RollWorks

"With the launch of Account Intent we continue to strengthen the data foundation within the RollWorks Account-Based Platform. Customers will now be able to integrate fit, engagement, and intent insights into how they prioritize the accounts that matter most."

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