DataStax uses Intent data to prioritize accounts for paid social and Account Based Marketing programs, generating 40% increase in paid social engagement and 60% increase in Terminus display ads.
Pegasystems uncovers 75 topics that showed an aggregate 284 percent more research behavior between the closed won clients and the control group, and lookalike prospect companies during the research phase that were ripe for targeting.
Marketo's marketing team used our direct integration of Company Surge® data in its own marketing automation platform to give it a 'fuller picture' of its prospects and accounts, helping sales and marketing engage with the right accounts. Find out...
Find out how IBM Watson Analytics lowered its cost-per-registration 41% by taking an Intent data-driven Account Based Marketing approach using Bombora and LinkedIn.
Using demographic and Intent data, Industry West increases commercial buyer engagement through real-time targeted advertising campaigns.
Using Intent data for email segmentation through Marketo, Turbonomics was able to cut through the content conundrum and noise for B2B consumers - boosting its email conversion by 36% and driving higher quality conversations for sales.
Oceanos combined Bombora's Intent data and its own high-quality data to significantly lift email engagement by 25%.
Cloudera avoids paid media waste by identifying and targeting 'in-market' target accounts and 'hot topics' that held the most interest to optimize its programmatic campaigns and drive a hyper-targeted Account Based Marketing approach.
VersionOne's award-winning approach to Account Based Marketing and sales combines fit, intent, and engagement technologies that have resulted in two times more sales opportunities compared to an inbound strategy and 95% of new business coming from...
Company Surge® data identifies which of your target organizations are actively researching your products and services, signaling when and what they want to hear from you.