Bombora transforms the Adobe Real-Time CDP into a high performance ABM engine powered by Company Surge® Intent data, Bombora’s identity solutions, and our leading audience activation capability and infrastructure.
As B2B teams adopt more data, more channels, and more sophisticated account-based strategies, they’re rethinking how those programs are executed.
Account strategy is now built in systems like Adobe Real-Time CDP, where data is unified, segments are created, and prioritization happens. But activation across paid media still sits outside that system.
Bombora connects the system where account strategy is built with the paid media channels where engagement happens. The integration brings Intent data into Adobe to strengthen account intelligence and turns Adobe account segments into addressable digital audiences that are ready to activate across the broader advertising ecosystem.
Bombora’s Company Surge® Intent data enriches Adobe account profiles with signals of active research across the B2B web.
With Intent embedded directly in Real-Time CDP, you can:
Any account segment—whether based on Intent, first-party data, or other signals—can be sent directly to Bombora and transformed into an addressable digital audience.
From there, you can:
Bombora translates account lists into real, targetable audiences that are ready for activation across 100+ destinations.
Identify in-market accounts using real research activity and enrich Adobe profiles with external buying signals.
Build better account segments by combining Intent with your first- and third-party data.
Turn Adobe account segments into addressable audiences and activate them across programmatic, social, CTV, and more.
Keep strategy centralized in Adobe while ensuring activation reflects the same account logic—no rebuilding or manual work.
