Resource Type: Video
Unlock the strategy: How B2B brands use omnichannel advertising to secure a spot on their buyer’s shortlist
Rachel Young from Computershare and Phil Parrish from PrograMetrix share real-world tips and actionable strategies for ensuring your B2B campaigns land you on the buyer’s… Read More
What will marketing look like in 2026, with Matt Heinz from Heinz Marketing
What does the future hold for B2B marketing? Hear from Matt Heinz, President and Founder of Heinz Marketing, as he shares his… Read More
SAP utilizes Intent data as a catalyst for digital transformation
Intent data evolves SAP’s account intelligence strategy to a new level Mike Burton from Bombora and Franklin Herbas from SAP chat about how… Read More
Unify sales and marketing using data-driven insights: A B2B panel
Lessons from B2B leaders on driving GTM alignment with Intent data It’s no secret that sales and marketing teams often struggle to find… Read More
Accenture’s journey with Intent to fuel account intelligence, with Laura Heck
Accenture’s Intent data visualization for account intelligence and GTM By integrating Intent data into their account intelligence strategy, businesses can obtain a complete picture of… Read More
Accelerating demand: Trustwave’s approach to transforming its GTM with Intent data, with CMO Craig Rones
How Trustwave drives an Intent-powered GTM and culture Having an edge against the competition is critical in business. Watch this video to learn how Trustwave… Read More
A new way to ABM: Snowflake’s GTM data-driven team, with Hillary Carpio
Company Surge<sup>®</sup> Intent data powers all things GTM and ABM at Snowflake For many businesses, account-based marketing is an approach. But what happens… Read More
Intent data-guided non-traditional demand generation, with Dan Staresinic from Siemens
Traditional demand generation is no longer enough So what did Siemens do to change the demand generation game? Taking share away… Read More
Who is Bombora and how to prioritize sales accounts using Intent data
Prioritize sales accounts with Company Surge<sup>®</sup> for beginners Are you new to Intent data, trying to figure out how to read your Company Surge® report,… Read More
