B2B audiences and measurement | Bombora + The Trade Desk

Bombora’s integration with The Trade Desk enables unified ABM across channels. Activate extensive B2B audiences with precision across their expansive open-internet inventory. Use our on-demand campaign measurement to optimize performance in real-time within a premier omnichannel enterprise environment.

Bombora powers precision and scale
on The Trade Desk.

6,350

Custom targeting options

804

Off-the-shelf audiences

21 M+

Targetable domains

236

Countries

10 +

Years of partnership

Elevate your Trade Desk campaigns with
Bombora audiences.

Bombora’s proprietary B2B data graph directly integrates with The Trade Desk’s identity graph and UID 2.0, connecting B2B accounts and personas to persistent digital identifiers across the open web. Bombora’s digital audiences benefit from consistently higher audience match rates, scalable delivery, and better campaign performance.

Activate off-the-shelf audiences

804 ready-to-launch audiences available in The Trade Desk’s marketplace.

Firmographic and B2B demographic

B2B demographic and firmographic segments include seniority, functional area, industry, revenue, employee count, and more.

Behavioral

B2B and B2C interest-based segments.

Install

Target accounts based on their installed software and technology tools.

Curated Ecosystem Audiences

Unlock unique signals from G2, Crunchbase, HG Insights, and Definitive Healthcare and transform them into digital audiences with Bombora.

Build custom audiences

6,350+ attributes enable infinite, tailor-made audience combinations.

Firmographic and B2B demographic

Combine firmographic, B2B demographic, behavioral, and install data to build precise audiences that map directly to your ICP.

Account list (ABM)

Transform any account list into an addressable audience and activate it across The Trade Desk inventory.

Company Surge^®

Target in-market accounts with Company Surge^® Intent audiences built from 20,100+ topics and named entities.

Visitor Insights (1P data) audiences

Transform your website visitors (1P) into addressable digital audiences that can be activated on The Trade Desk.

Explore our audiences available on The Trade Desk

Engage the full buying group at every stage of the journey.

Activate Bombora audiences across The Trade Desk’s full range of programmatic inventory — including Connected TV, display, online video, audio, and mobile — to reach buyers wherever they are.

Awareness

Consideration

Lead generation

Account-based marketing

B2beacon^™: unlock high-fidelity B2B campaign measurement, when you want it

B2beacon^™, Bombora’s proprietary campaign measurement solution, is built on our direct integration with The Trade Desk and log-level data. Linking IDs to employee devices, it delivers granular reach and engagement metrics across accounts and buying groups—providing best-in-class coverage for 90%+ of impressions for any Bombora custom audience.

Metrics that matter

B2beacon^™ measures reach and engagement at the account and buying group level.

Unparalleled match rates

B2beacon^™ delivers 90%+ match rates powered by Bombora and The Trade Desk direct integration.

Frequency capping

Account-level frequency capping strategically balances impression delivery across your account list.

Flexible activation

Available on a campaign by campaign basis; no subscriptions, long-term commitments or lengthy implementation.

B2beacon^™ and
The Trade Desk
outperformed incumbent ABM platform in head-to-head test.

AppFolio partnered with Bombora,
The Trade Desk, and Chalice AI to test B2beacon^™ and their existing ABM platform.

“We’ve had to revise all our goals, make them higher… because of how much better the performance has been. It’s clear Bombora will continue to drive our success moving forward.”
— Matt Earls, Director of Online Marketing, AppFolio

Read the full case study