Intent data-guided non-traditional demand generation, with Dan Staresinic from Siemens
Traditional demand generation is no longer enough
So what did Siemens do to change the demand generation game?
Taking share away from a deeply entrenched market leader is never easy. But when the cost of switching vendors is extreme, and the buying process is 12 months or longer, spotting and responding to the very first moment of buying behavior is the only way to win.
Thanks to Company Surge® Intent data, Siemens produced highly qualified leads in the first few days of a new automation project.
Learn how Siemens’ demand generation approach is fueled by Company Surge® Intent data at all the right stages of the journey, delivers the right message, and to the right person every time to truly convey value consistently and at scale