Accelerating demand: Trustwave’s approach to transforming its GTM with Intent data, with CMO Craig Rones
How Trustwave drives an Intent-powered GTM and culture
Having an edge against the competition is critical in business.
Watch this video to learn how Trustwave transformed its entire organization to win against competitors – from its technology stack to culture to TAL approach and tactical campaign adjustments. You’ll learn how their campaigns focused on the contact-level to drive pipeline growth with Bombora:
- The tech stack built to generate leads through automated campaigns
- How Trustwave captures buying behavior of large committees
- How Intent data accurately identifies competitors in deal cycles
"We generated a 160% increase in marketing sourced pipeline ... And we're just scratching the surface of what we can do."
Craig Rones CMO, Trustwave