Accenture’s journey with Intent to fuel account intelligence, with Laura Heck
Accenture's Intent data visualization for account intelligence and GTM
By integrating Intent data into their account intelligence strategy, businesses can obtain a complete picture of their customers and make informed decisions to better serve their needs.
But how do you get started?
Learn the details of what led Accenture to Bombora, how they started out using Intent data with a pilot program, grew its adoption, and transformed the insights to build robust self-serving visualization and dashboards to inform their GTM strategy.
"We needed to make sure we were working with a provider with a really robust taxonomy and Bombora has that, in addition to strong market coverage."
Laura Heck Managing Director, Data and Analytics, Marketing and Communications, Accenture