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Unify sales and marketing using data-driven insights: A B2B panel

Lessons from B2B leaders on driving GTM alignment with Intent data

It’s no secret that sales and marketing teams often struggle to find common ground, but ultimately, we share common goals. So how can you INTENTionally unify sales and marketing using data-driven insights?

In this session, you’ll hear from leaders at Cision, MetLife, and Extreme Networks and learn how to leverage Intent data for sales prioritization, account intelligence, and, ultimately, driving revenue.