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Intent data is a hot topic in sales and marketing today, but unfortunately, there’s a lot of mystery and sometimes misinformation around it. Read More
In 1999, Seth Godin started a movement. His premise was simple: People hate to be interrupted, but that’s exactly how traditional marketing operates. TV commercials,… Read More
Account-based marketing (ABM) was created to break through the noise. But what if we’ve been doing it backward all this time? The basic strategy behind… Read More
Marketers have come a long way from posting billboards and taking ads out in newspapers. Or have we? Whereas digital marketing feels different to us,… Read More
The 2021 Earth Day theme is ‘Restore Our Earth™’ and with the official event focused on emerging green technologies, and innovative thinking to restore the world’s ecosystems, it's a good time to look at how you can be sustainable across your marketing and climate change efforts. Read More
et’s talk about ABX (account-based everything) paired with the power of Intent data. By focusing on a coordinated customer experience with 360-degree visibility of accounts actively searching your products and services, this duo is the ultimate informant and the next chapter of ABM. Here’s why. Read More
It’s not an industry secret that most B2B organizations in 2021 face similar challenges. If they’re interested in account-based marketing (ABM) or ABX (account-based everything/experience), those challenges most likely fall under the same umbrella: aligning internal teams and working with limited resources. Here's how Bombora's Intent combined with the power of Hubspot can help. Read More
There’s no doubt B2B marketers have more information at their fingertips, but how exactly can they use Intent data to gain a more competitive position in achieving market leadership, and ultimately increase marketing ROI? Read More
Here’s how Exterro used Company Surge® to win big—both in deal size and overall organizational growth. Read More
It's a no-brainer. Intent data should always be paired with a thoughtful content marketing strategy. But what makes the difference in achieving proven results? Kristina Jaramillo, President of Personal ABM, tells us it's getting more personal with your target prospects, and understanding what may be influencing their individual frustration. Read More
