Category: Blog
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There’s no doubt B2B marketers have more information at their fingertips, but how exactly can they use Intent data to gain a more competitive position in achieving market leadership, and ultimately increase marketing ROI? Read More
Here’s how Exterro used Company Surge® to win big—both in deal size and overall organizational growth. Read More
It's a no-brainer. Intent data should always be paired with a thoughtful content marketing strategy. But what makes the difference in achieving proven results? Kristina Jaramillo, President of Personal ABM, tells us it's getting more personal with your target prospects, and understanding what may be influencing their individual frustration. Read More
The B2B marketing and sales team divide is a cliché adage in Account-Based Marketing (ABM), but getting them to work in concert is a vital… Read More
With so much digital noise around, Intent data for content marketing can provide product value where your audiences wants to see it the most. Here’s 3 ways how. Read More
Hitting your quarterly quota can be stressful, but building a robust ABM pipeline shouldn’t be part of the problem. Learn about three Intent data-powered strategies to drive pipeline growth and achieve B2B sales revenue goals. Read More
Intent data is an effective Account Based Marketing tool... but what makes it better than the rest? From insight, personalization and optimization, here are five ways it can help! Read More
B2B sales teams are competing against an abundance of noise and distractions: full inboxes, overwhelming ads, with less people answering the phone. Fortunately, Bombora was… Read More
While organizations have depended on marketing analytics for years to drive their most critical sales decisions and activities, Intent data has opened new doors for increasing demand generation. Learn more about how to use Intent data to grow your B2B pipeline. Read More
A glossary of 17 Intent data terms and definitions that every B2B sales and marketing professional should know. Read More
