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B2B Intent data is becoming a sales and martech 'must have' tool, with TOPO reporting a 29% increase in businesses using it in 2020! But not all B2B Intent data is created equal. Find out what you need to know and what types of B2B Intent data will work best for your business. Read More
Bombora and 6sense bring the power of Intent data to B2B marketing and sales teams to open up the Dark Funnel and identify demand. Helping them to create hyper-targeted audiences and deliver engaging experiences. Read More
Distracted by COVID-19 B2B research is being disrupted. With unique insight into this behavior across the B2B ecosystem, Bombora investigates the impact of COVID-19 on B2B Intent data. Read More
In this Inside Intent podcast episode, Zylotech CEO Abhi Yadav joins Mike Burton to talk about the creating the Customer Data Platform that once started as a project at MIT! Read More
Start using Intent data with these low hanging fruit use cases that can begin to show results in as little as a week’s time. Read More
Jib Hunt and Mike Burton discuss the process of achieving a Fit + Intent approach to Account Based Marketing for MediaMath in this episode of Inside Intent. Read More
In this episode of the Inside Intent podcast, Bombora co-founders Erik Matlick and Mike Burton discuss the strategy behind building an Intent data business that is driving innovation in the way businesses execute Account Based Marketing. Read More