Category: Blog

Zylotech uses AI and Intent data to redefine the Customer Data Platform category, with Abhi Yadav

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In this Inside Intent podcast episode, Zylotech CEO Abhi Yadav joins Mike Burton to talk about the creating the Customer Data Platform that once started as a project at MIT! Read More

Three Intent data use cases that will kickstart account-based activities and drive immediate results

Start using Intent data with these low hanging fruit use cases that can begin to show results in as little as a week’s time. Read More

Build a Fit + Intent approach to account targeting with simple technology that works, says Jib Hunt

Jib Hunt and Mike Burton discuss the process of achieving a Fit + Intent approach to Account Based Marketing for MediaMath in this episode of Inside Intent. Read More

Make marketing helpful and not about sales, says Erik Matlick

In this episode of the Inside Intent podcast, Bombora co-founders Erik Matlick and Mike Burton discuss the strategy behind building an Intent data business that is driving innovation in the way businesses execute Account Based Marketing. Read More