Intent data trends: the research signals behind Apple’s AI chip strategy
When Apple and Broadcom announced they were extending their semiconductor partnership through 2031*, the headlines focused… Read More
Category: Blog
Moving beyond the pixel: higher resolution in B2B campaign measurement is here
Why traditional pixel tracking can no longer keep pace with B2B GTM Pixel tracking still works for narrow, real-time use cases, but it… Read More
How to use Intent data to develop messaging that resonates
Personalization has become one of the most overused words in B2B marketing. Most organizations say they personalize their messaging. In practice, that personalization usually happens… Read More
Intent data trends: The digital signals behind Publicis’s acquisition of LiveRamp
On May 17, Publicis Groupe announced its acquisition of LiveRamp*, expanding its capabilities across identity, data… Read More
The B2B advertising measurement gap: New research reveals how wide it is
New research from Bombora, PrograMetrix, and AdExchanger reveals why 90% of B2B marketers lack confidence in target account reach and what it means… Read More
How Bombora helps GTM teams improve targeting and maximize B2B spend
The B2B go-to-market AI dictionary: key AI terms every brand needs to know
Inside SAP’s modern retargeting strategy for the AI era
One of the biggest challenges in modern demand generation is recognition. Today’s buyers research anonymously across AI platforms, analyst sites, communities,… Read More
Intent data trends: The research signals behind SpaceX’s IPO
In April, Reuters* reported that SpaceX had confidentially filed IPO paperwork and is targeting a summer… Read More
Why Reddit is a critical channel for B2B advertisers—and how Bombora helps you activate it
Some of the most influential moments in the B2B buyer journey are happening in places marketers don’t control—inside community-driven platforms where real practitioners ask questions,… Read More
