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Bombora | InsideView

A Bombora-Powered Partner

Intent data and sales intelligence surface the right accounts and decision makers to reach out to.

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InsideView Overview

InsideView, a Demandbase company, helps B2B teams go-to-market with AI-based B2B data and a sales intelligence platform that understands and engages the right buyers. High performance companies trust InsideView’s data quality management, data expertise, and best-in-class customer support.

As a Bombora-Powered partner, InsideView offers a limited portion of Company Surge® Intent data directly in its contact data platform for Elite package holders, or as an add-on for customers.


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How is Intent data used in InsideView?

  1. See Intent data insights directly in company records – See what Intent topics are trending amongst your top accounts, and weekly trend behaviors. Focus outreach on ideal buyers who are actively searching for products and services like yours, right now.
  2. Easily build lists of in-market accounts Prioritize accounts that are primed for your outreach and align your messaging with the Intent topics they are most interested in.
  3. Receive alerts when top accounts increase their research activity – Follow your best-fit accounts and alerts will help you get a jumpstart on your competition.

What are the benefits of this?

  • Launch timely and relevant outbound campaigns
  • Shorten sales cycles and drive more revenue, faster
  • Head off churn by identifying customers who are researching competitors

"Intent data has helped our marketing campaigns tremendously, putting our messages in front of targets right when they are the most open to hearing about our products. We’ve been very impressed with the quality of Bombora’s data. We also love how InsideView has helped our sellers find and engage the right decision makers with the right message to drive more pipeline. We are excited to see Bombora intent data integrated into the InsideView platform so that we can put intent signals directly into the hands of our revenue generators."

Michael Strand SVP Global Sales and Marketing, Hitachi Solutions

How does this apply to you?

Already an InsideView customer?

Bombora Company Surge® is available through an Elite package through InsideView, or as an a la carte add-on. Or, get in touch for special Bombora pricing for InsideView customers.

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Already a Bombora customer?

Get in touch with your Customer Success Manager to learn about activating Bombora in InsideView.

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New to Bombora + InsideView?

Aloha! Schedule a demo and we’ll get you up to speed on all things Bombora and buyer-led sales and marketing.

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