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Bombora | Outreach

A Native Integration

Automate weekly sales engagement and tailor outreach to accounts showing buyer intent.

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Outreach Overview

Outreach is a Sales Engagement Platform that streamlines effective plays so sales teams can focus their time, effort, and attention on driving better customer engagement. The platform fits every workflow and powers better engagement and sales efficiency. 

As a Native Integration partner, both Outreach customers can use Company Surge® Intent data seamlessly with their existing workflows.


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How can Intent data be used in Outreach?

  1. Prioritize accounts with high intent – Bombora’s Company Surge® identifies which accounts are researching specific topics related to an Outreach user’s business, products, and services, signaling buyer intent.
  2. Take action on Intent-driven tasks – Company Surge® triggers a ‘high priority’ task when accounts show buyer intent, enabling sales reps to take immediate action to engage their top accounts.
  3. Have context for sales conversations – Bombora Intent topics show the specific topics that target accounts are engaging with right now (e.g. Email Marketing, B2B data).

What are the benefits of this?

  • Immediately identify highly interested accounts that are researching topics related to specific products and services
  • Automatically prioritize top accounts and target the deals that are most likely to close
  • Have context for timely and effective sales conversations, leveraging the specific topics that accounts are researching
  • Track interest in competitors and related topics to identify opportunities for cross sell, upsell, or risks of churn

Jodi Lebow VP of Demand Generation at

“Adding Bombora's intent insights into Outreach makes them actionable for BDRs and allows our team to start Monday morning with the confidence that they're interacting with accounts that want to hear from us! Increasing the relevant conversations we're involved with naturally leads to higher conversions."

How does this apply to you?

Already an Outreach customer?

Request access to the free Bombora integration to focus your sales activity on accounts that want to hear from you right now.

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Already a Bombora customer?

Get in touch with your Customer Success Manager to turn on Intent-driven tasks and Buyer Intent Scores in Outreach.

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New to Bombora + Outreach?

Aloha! Schedule a demo and we’ll get you up to speed on all things Bombora + Intent-driven sales.

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