Using Company Surge® Intent data and MeritDirect

MeritDirect

What does MeritDirect do?

MeritDirect delivers omnichannel solutions through innovative marketing databases and technology platforms. Their B2B technologies focus specifically on solving data, digital, and analytics challenges for modern marketers.

MeritDirect solutions include:

Data management
Account-based marketing
Demand generation
Analytics

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Leveraging Intent data

How does MeritDirect use Intent data?

1. OmniEngine – uses Company Surge^® data to identify accounts with the highest potential of purchasing, so marketers can reach out to those prospects early in the buying journey and influence their purchase decisions.

2. Monitor customer behavior – MeritDirect uses Intent data to reveal what businesses are researching, so marketers can optimize outbound communications, rather than focusing on only adding new customers to pipeline.

What are the benefits of this?

Higher response rates from customer nurture campaigns
More efficient use of budget and time, spending only on low-funnel customers
Serve content to prospects containing topics they are currently researching
Maintain sales engagement with existing customers based on new and current buying needs
Prioritize and re-engage inactive customers with messaging relevant to their research behaviors

How does this apply to you?

Whether you’re a marketer, agency, or publisher, Company Surge^® helps you prioritize resources and accelerate revenue.

B2B Sales and Marketing

Align marketing and sales towards a unified approach focused on Intent data.

Surf's up

Agencies

Deliver better results for your clients with highly targeted campaigns that focus on businesses demonstrating intent.

Dive in

Publishers

Enrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.

Take off

By not having to rebuild and update campaigns constantly, we're estimating a 33% decrease in campaign creation.

Mike Ballard, Senior Manager of Digital Marketing

Lenovo

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Salesforce

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SIGNAL HQ

SIGNAL HQ uses Company Surge^® data directly within its Account Prioritization Engine to get you in front of the right prospects quicker and more efficiently than your competition.

Leadspace

By combining real-time data enrichment with advanced AI and predictive models, Leadspace enables more effective prioritization, segmentation, and sales engagement that drives revenue.

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Learn more about Company Surge®

Find out how you can use Company Surge^® to infuse a data-driven approach into your sales and marketing activities.

Learn more