Fuel Your B2B Revenue Strategy with Company Surge®.
We’re not just the leader in B2B Intent data. We invented it.
Company Surge®, Bombora’s industry-leading B2B Intent data solution, powers sales and marketing teams with actionable insights to accelerate go-to-market strategies across the customer journey.
The Bombora Data Co-op
Company Surge® is comprised of 15,600+ Intent topics sourced from a Data Cooperative of more than 5000 of the most influential and highly trafficked B2B content destinations.
Our Data Co-op is exponentially larger than any individually owned set of properties, capturing buying signals from 4 million unique domains via 16.3 billion interactions per month across more than 5,000 B2B research sites.
Learn more about the Co-op
"Bombora’s content consumption model has become the de facto standard in B2B marketing for third-party behavioral data to indicate intent…"
Forrester
From awareness to retention:
Full-funnel activation for GTM teams
Company Surge® Intent data is very flexible and can be applied
in a wide variety of sales and marketing use cases.
Key account strategy
Target account lists should be built on more than just firmographic data. Company Surge® allows sales and marketing teams to build key account lists informed by B2B research behavior to identify previously unknown green field accounts and, in some cases, whole new market segments of potential demand (expanded TAM).
Once you have your key account list assembled, focus time and resources on the accounts actively researching your products and services. Prioritize the ones showing the strongest Intent signals, as they are most likely to convert to opportunities.
Journey mapping
Understand where businesses are in their buyer journeys based on the B2B content they consume. Use these insights to stand out from the noise and inform efforts like targeted advertising, personalization, content creation, and more.
Efficient ad targeting
Leverage Company Surge® to target your highest-propensity accounts. Based on their B2B research consumption trends create custom audiences and serve them relevant messaging and timely ads that resonate, optimizing return on your advertising investments.
Tailored sales outreach
Stand out from the sea of daily outreach prospects receive. Deliver well-tailored messaging, aligned to topics being researched, for the best chance of sparking a meaningful sales conversation.
Event and content personalization
Understanding your audience’s interests is key to attracting the right companies to your events. Uncover trending topics, pick the perfect location by filtering on metro area, personalize targeted invitations, and tailor your content based on buying stage and research behavior.
Upsell and retention
Tap into the full potential of Company Surge® Intent data through early identification of at-risk accounts and growth opportunities within your customer base.
Make an informed Intent data provider choice by asking 7 key questions
What makes Bombora data different?
It is high quality, publisher sourced, accurate, flexible,
and backed by the expert team that invented Intent data.
Exclusive access to quality
Bombora’s Intent data is sourced from the first and only B2B Intent Data Cooperative. Since inception, we have partnered with the top B2B websites and publishers to understand how businesses are consuming content and researching topics.
Today our growing Co-op is comprised of more than 5000 of the most influential and highly trafficked B2B content destinations. Bombora has exclusive access to the data, for the purpose of identifying intent, from 86% of these publishers.
Accurate
Bombora was the first Intent data solution to use AI, machine learning (ML), large language models (LLM), and natural language processing (NLP) to go beyond individual words and understand the true context of a businesses’ research. We continue to make significant investments in machine learning (ML) and artificial intelligence (AI) to strengthen our offering and accuracy.
Proprietary
Bombora’s Company Surge® was also the first Intent data solution to apply proprietary models to study digital activity over time and identify when a company is “surging” or doing significantly more research on a topic than usual (our baseline), indicating elevated interest and true signals of buying behavior.
Our models allow us to identify not only that a company is in market for a product or solution, but also where that company is in their buyer journey.
Publisher sourced
Our data isn’t siphoned or scraped — it’s directly collected, with consent from our proprietary Data Co-op. Further, at Bombora we focus on identifying behaviors of businesses and functions, protecting the privacy of individuals.
Flexible
Bombora’s Company Surge® integrates seamlessly with 60+ ad tech, rev tech, martech, sales management, and CRM platforms. The digital audiences we build based on our Intent data are accessible in all the leading DSP and SSP platforms.
We are investing in partnerships across the B2B ecosystem to ensure addressability at scale via alternative probabilistic and deterministic identifiers. We are committed to making our data easy to activate as the B2B landscape evolves or a customer’s infrastructure changes.
Our expert team
Bombora’s data solutions are backed by a team of data scientists, solution engineers, and activation experts — many of whom have been on the team since we were founded. We partner with customers to ingest our data quickly and accurately and activate it to unlock its greatest potential across their go-to-market strategy.
See Intent data in action
Fortinet uses Intent data to drive increased pipeline and revenue growth
Read the case studyExplore how Intent data can be used in combination with the rest of Bombora’s product suite
Identity & Enrichment
Combine target account engagement on your site with intent signals across the B2B web for a complete picture of buyer behavior.
Learn moreDigital Audiences
Leverage Bombora’s proprietary audience data to reach accounts showing the greatest intent with personalized campaigns that reflect the most relevant content.
Learn morePlanning & Measurement
Get a holistic view of high-intent in-market accounts, site visitors, and digital campaign engagement in a suite of user-friendly dashboards.
Learn moreReady to power your growth with data you can trust?
Let's dive in. Make informed decisions, tailor your outreach, and drive meaningful growth—all while adhering to the highest standards.
Connect with an Intent data expert