Fortinet | Case Study
Staying ahead of the curve Fortinet uses Intent data to drive increased pipeline and revenue growth
As the B2B ecosystem has gotten more crowded with more clutter and competition, Fortinet stays ahead of the marketing curve by being smarter and using great data in as many places as possible.
Fortinet uses Company Surge® Intent data across the entire funnel for better account prioritization and targeted paid media to drive increased pipeline and revenue growth.
Hillary Lupo Former Marketing Manager at Fortinet
"We use Bombora across our entire funnel, so we use it in paid media to help with our targeting. We also use it for the BDRs to help with account prioritization, we use it for field marketing, and our account based marketing programs. If we have great data, we know we want to use it in as many places as possible.”