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Fuel your B2B marketing and sales strategies with Company Surge®. We're not just the leader in B2B Intent data. We invented it.

Company Surge®, Bombora’s industry-leading B2B Intent data solution, powers sales and marketing teams with analytics and actionable insights to accelerate go-to-market strategies across the customer journey. 

The Bombora
Data Co‑op 

Bombora’s Intent data is derived from our one-of-a-kind Data Cooperative made up of thousands of media destinations (publishers, B2B brands, and premium data providers) that truly represent the full spectrum of B2B research. Our Data Co‑op is governed by persistent privacy-first, consent-driven data collection protocols that ensure that our Intent data is durable as the privacy landscape evolves.

Across the Co-op we track tens of thousands of topics (updated frequently) and millions of B2B domains. 86% of the data in our Co‑op is shared exclusively with Bombora for the purposes of deriving Intent – no other Intent data provider has access to these highly relevant signals.

Learn more about the Co‑op 

“Still the gold standard for account-level intent data feeds, Bombora is a traditional data provider that maintains its place among the Leaders on the strength of its exclusive co‑op of B2B websites.”

From ABM to ad strategy to churn reduction: 
Intent data drives results

Company Surge® Intent data delivers significant results across a wide variety of marketing and sales use cases.

Key account strategy 

Building effective target account lists requires more than just firmographic data. With Company Surge®, marketing and sales teams can pinpoint the accounts most likely to be in-market for their solutions using insights from research activity across the B2B web.

Buying stage mapping 

Company Surge® allows marketing and sales teams to identify where each target account is in the buying journey: early research, mid stage research, late stage research. These insights can shape marketing and sales motions, drive content strategy, and supercharge ABM results.

Efficient ad targeting 

Maximize the effectiveness and return of your advertising investment. Bombora creates custom digital audiences that target your ideal buying group at the accounts showing Intent, allowing you to serve relevant messaging and timely ads and maximize the return on your advertising investment.

Tailored sales outreach

Stand out from the sea of daily outreach prospects receive. Our Intent data gives you the insights to deliver tailored messaging aligned to topics actually being researched by your target accounts, for the best chance of sparking a meaningful sales conversation.

Event and content personalization 

Understanding your audience’s interests is key to attracting the right companies to your events. Uncover trending topics, identify differences in topic engagement based on buying stage, and tailor invitation messaging based on seniority and geography.

Upsell and retention 

Unlock the full power of Company Surge® Intent data by proactively identifying at-risk accounts (researching competitive solutions) and uncovering upsell and expansion opportunities across your customer base.

Building effective target account lists requires more than just firmographic data. With Company Surge®, marketing and sales teams can pinpoint the accounts most likely to be in-market for their solutions using insights from research activity across the B2B web.

See Intent data in action

Siemens uses Company Surge® Intent data to drive increased pipeline and revenue growth 

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Mike Burton, Co-founder and EVP Strategic Partnerships, Bombora

“Bombora has a unique data source that is the foundation of Company Surge®. We have it because we did the difficult work of going to each media company individually and creating a valuable partnership. One-to-one contractual relationships allow us to curate the B2B internet, which gives us the insights to identify which companies are actively researching specific topics.”

Essential Intent data guide

Activating Intent data can transform sales and marketing results.

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What makes Bombora data different?

Our high-quality, proprietary data can be deployed where you need it and is backed by the expert team that invented Intent.

Exclusive quality at scale

Bombora’s Company Surge® Intent data is derived from our one-of-a-kind Data Cooperative consisting of thousands of leading B2B publishers, B2B brand websites, and premium data providers. 86% of the data in our Co-op is shared exclusively with Bombora for the purposes of deriving Intent – no other Intent data provider has access to these highly relevant signals.

Patented, transparent, methodologies

Bombora applies industry leading, patented approaches to derive Intent. We use AI, machine learning (ML), large language models (LLM), and natural language processing (NLP) to go beyond simple keyword correlations, capturing the true relevance and extent of account research and consumption. We apply a patented Intent-identification methodology that leverages relative, account-specific scores derived from historical behaviors measured continually over time. Our patented composite approach to identity resolution goes beyond industry standard IP to domain matching.

Deployable…everywhere

With more than 100 integrations across all the leading ad tech, martech, sales management and CRM platforms, Bombora’s Company Surge® Intent data easily flows into and across your tech stack and partner network and throughout your team’s existing motions, workflows, and data models. This interoperability makes it possible to fuel your whole GTM tech stack with our best in class data, to truly unify prospect and customer experiences and to maximize the return on your actions.

Privacy first data collection

Our data isn’t siphoned or scraped. Bombora is the only Intent data provider that directly collects data through a proprietary tag on the page of thousands of B2B media destinations. We collect consent in 100% of the billions of events we capture. Our data is designed to meet the quality and privacy standards (e.g., GDPR, CCPA) of industry leading companies. Bombora has adopted the IAB Transparency and Consent Framework v2.2.

Trusted expert team

Our committed team of experts—which still includes many of our founding team—is composed of data scientists, digital marketing and ad tech experts, GTM specialists, and solution engineers who work closely with you to unlock value quickly across your marketing, sales, and advertising teams.

Not all Intent data is created equal.

Consider these key question when evaluating providers.

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Explore how buyer Intent data
complements Bombora’s product suite

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Identity resolution and enrichment

Combine target account engagement on your site with Intent signals across the B2B web for a complete picture of buyer behavior. 

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Premium B2B digital audiences

Leverage Bombora’s proprietary audience data to reach the accounts showing the greatest Intent with personalized campaigns that reflect the most relevant content. 

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Planning and measurement

Get a holistic view of high-intent, in-market accounts, site visitors, and digital campaign engagement with intuitive analytics dashboards. 

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Ready to do big things with Intent data?

Connect with an Intent data expert