Selling the value of Intent data to the entire marketing ecosystem, with J.P. Joyce

“If you can sell a four-year-old on you know, the right pair of shoes, I think you can pretty much accomplish anything,” said J.P. Joyce, Bombora Enterprise Account Executive, as he shared his career journey that started as a shoe salesman.

It’s been a journey for J.P. to work with so many diverse people and businesses. These days, J.P. ensures enterprises are able to define who their B2B audience is and reach them across all the different channels online with strategies that are amplified with Intent data.

In this special podcast episode of The Intent Data Exchange, Marc Johnson and J.P. Joyce of Bombora chat about a multinational enterprise that approached Bombora to help them find and fill the gaps in their buyer’s journey they even know they had.

“At Bombora, we supply a massive pool of data. But that’s really not actionable unless it can go into the systems of record that that clients are using,” explained J.P. “ In terms of the what do we do next, we really dig into the client’s tech stack to better understand how we can integrate into their systems. There are so many complexities to huge multinational companies and where we come in is really from the B2B data perspective and data-driven media strategies.”

Learn more about how your existing platforms and workflows are more effective with Company Surge^® Intent data here.

“The more ways that data can be activated, ultimately is a win for everybody,” said J.P. “[The customer] had an understanding of their customers and their prospects, but it wasn’t a complete understanding, particularly from the B2B in the intent perspective.”

So he went to work to help this multinational enterprise better understand how Intent data can enrich their first-party data attributes and give teams full insight into the buyer’s journey. 

Listen to the full episode now to get an overview of this enterprise’s seamless tech stack integration with Intent data!

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