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The Intent Data Exchange Podcast

Accelerating B2B Revenue Growth

Welcome to The Intent Data Exchange

The Intent Data Exchange is a podcast for sales, marketing, publishing, and data professionals seeking the latest insights from the B2B ecosystem. Each episode will feature conversations about solving customer problems, reinventing demand generation, deploying intent data and getting better outcomes from your B2B sales and marketing.

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Episode 4: Growing Account-Based Marketing on LinkedIn

To help businesses achieve more, LinkedIn has been continuously innovating its ABM solutions and marketing partner program.

Liz Demers, Senior Partner Manager at LinkedIn, is part of the team that spearheaded the ABM partner program launch.

Join as we discuss with Liz:

  • Her career path and journey to building the ABM partner program at LinkedIn
  • Common use cases for accessing data in LinkedIn campaigns
  • How to balance serving your partners while driving success to your program
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Episode 3: How Intent Data Sets Help You Connect with Your Audience

Marketing with data is all about trying to put your audience at the center of the universe and understanding when, where, and how you connect to them. Right audience, right message, right time. How does data make that happen?

Hear our conversation with Brandon Friesen, CEO at Just Global, Inc.:

  • The origin story of Brandon and Just Global
  • A recipe for using data to help plan campaign
  • Measurement, conversion, and strategy — based on data
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Episode 2: Innovation Is the Key to Continual Growth

Things are constantly changing in every industry. For your industry to remain successful, you have to have innovative ideas to move your business forward.

Paul Logue, SVP and Global Head of Insight at SAP, has made a career of coming up with new strategies to increase the productivity of companies he has worked with.

Join our conversation with Paul about:

  • How Paul went from an aerospace engineer to his career in sales and marketing
  • Bottlenecks leading to great innovation
  • Using data to strategically help the company
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Episode 1: A First Look

The Intent Data Exchange Podcast: A First Look

Technology is enabling a lot of sales and marketing departments to reach a wider audience, but in doing so, creates a lot of digital pollution to cut through.

In this introductory episode, we speak with Co-Founder of Bombora and host of Intent Data Exchange, Mike Burton, who shares what we can expect from the show and the reason for its creation.

Join us as we discuss:

  • The industry’s biggest challenge
  • Who Bombora is making the podcast for
  • Types of conversations that will be had
  • What’s unique about working in the Intent data space
Listen now

Looking for more Intent data resources?

Visit our resource center

Resource center