Implementing any new marketing system or data takes time and resources. Getting buy-in from the sales team meant they had to understand and embrace a new source of intelligence.
Veristor started with a small group of sales reps to find early success. Anecdotal success with Intent data would be the key to driving adoption.
Meanwhile, Veristor’s marketing team used Intent data on everything from digital ads to in-person events to start from a verified place of interest.