B2B Sales and Marketing
Align marketing and sales towards a unified approach focused on Intent data.
Surf's UpMarketo uses Intent data to help sales pursue deals faster and increase engagement through email marketing and LinkedIn campaigns. By using Company Surge® Intent data, Marketo has improved email open rates by 107% and click-through rates by 120%, compared to a standard audience. It has also expanded its use of Company Surge® data across many other marketing programs.
Built by marketers, for marketers, Marketo is a leader in marketing automation technology.
Marketo’s demand generation team partnered with Bombora to integrate Company Surge® Intent data inside its own marketing automation platform. Company Surge® Intent data, which helps sales and marketing teams identify prospects in active buying cycles and who are ready to engage.
This partnership has improved Marketo’s own marketing, as well as its core platform.
Marketo’s marketing team was challenged to drive more revenue and qualified leads with less money and resources. At the root of this problem was being able to identify the right accounts, at the right moment to engage.
While marketing had valuable insights on the research activity of visitors to its own website, they realized that this was only a very small part of their prospect’s buying journey.
It used Company Surge® for Marketo to find accounts interested in ‘marketing automation’ and related topics. Marketo used this to drive engagement for email and LinkedIn campaigns for its roadshow events in Australia and New Zealand (ANZ).
By using Company Surge® Intent data, Marketo achieved significantly better results in driving engagement with the right accounts compared to companies not researching its topics.
Email marketing results include:
LinkedIn ad targeting results include:
From these results, Marketo has expanded its Intent data-driven activities to include:
Whether you're a B2B marketer, agency, publisher, or partner, Company Surge® helps you prioritize your resources and accelerate revenue.
Align marketing and sales towards a unified approach focused on Intent data.
Surf's UpDeliver better results for your clients with highly targeted campaigns that focus on businesses demonstrating intent.
Dive inEnrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.
Take offEnrich your marketing automation with Company Surge® data and know when your target accounts are in active demand mode.
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