Onelogin | Case Study
OneLogin doubles marketing campaign engagement and drastically shortens sales cycles
OneLogin combines the power of Leadspace’s B2B Customer Data Platform and Bombora’s Company Surge® Intent data to generate a 60% increase in email open rates, 2x increase in email reply rates and a 10% increase in outbound sales pipeline.
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David Tam Director of Marketing at OneLogin
"Our biggest success with Leadspace and Bombora is driving sales-marketing alignment. I've never worked anywhere before where we could run a fully-integrated marketing campaign and sales play, where the messaging just matches. Our marketing emails are talking about the same things that our sales reps are talking about. That alone is enough to get brownie points with sales!"
