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Hushly | Case Study

Hushly drives qualified demand using Company Surge® and LinkedIn advertising

Hushly is a simple, yet powerful SaaS marketing platform that turns would-be website abandoners into hand-raisers. Like most new brands in a competitive industry, Hushly had aggressive expansion goals and needed to ensure their budget was invested wisely. Hushly tested multiple advertising and social platforms over eight months to drive website engagement and conversions with their target audience of B2B marketing leaders. LinkedIn outperformed the rest and became the most valuable paid advertising channel for Hushly. 

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Challenge

While LinkedIn’s native targeting capabilities delivered impressive results, Hushly was looking for even greater efficiency and effectiveness. To reach their aggressive growth goals, Hushly needed to deliver more qualified leads and pipeline value from the same advertising spend.

Hushly looked to augment LinkedIn’s native targeting capabilities with outside data that could increase performance.

Solution

The integration of Company Surge® data with LinkedIn Campaign Manager enabled Hushly to automatically optimize already great results.

Using this solution, Hushly was able to focus their ad targeting on audiences actively researching topics related to their products. Each week, the data refreshes with new interested businesses and removes outdated ones.

Results

By infusing Company Surge® data into LinkedIn campaigns, the results were two-fold in reducing costs and improving overall performance. 

"Bombora's Company Surge® data coupled with LinkedIn Sponsored Content has increased our ability to reach and convert a highly engaged audience that’s in-market now for solutions we're selling."

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James Kessinger CMO at Hushly

Over 30 significant new business deals added

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2-3x CTR on LinkedIn Ads

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Better account prioritization

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