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How CRMNEXT used Intent-based segments to personalized Terminus ABM campaigns

June 16, 2021

Use multiple Intent topics to personalize ABM campaigns

When it comes to operationalizing Intent data, CRMNEXT finds it most productive to group multiple Intent topics by their customers’ pain points. These clusters are fundamental to their ABM strategy, helping to inform messaging for email campaigns, ad segments, and other personalization achieved through Terminus. Sales also depends on these Intent signals in their CRM, so they know exactly what prospects are interested in and what to say in their outreach.

In this Deep Dive webinar, CRMNEXT will share:

  • The outcomes of using multiple sources of data in account engagement strategy
  • Why you should segment Intent data into multiple topic clusters
  • How to make it easy for sales to prioritize which accounts to work and what to say