Selling the value of Intent data to the entire marketing ecosystem, with J.P. Joyce
“If you can sell a four-year-old on you know, the right pair of shoes, I think you can pretty much accomplish anything,” said… Read More
Resource Topic: B2B ecosystem
The state of Intent data: 6 trends for 2023
Marketing and sales teams are always looking to do more with less. But as we verge on the cusp of a potential… Read More
New revenue in an unexpected place, with Dale Scoggin
The secret to helping your sales team achieve more revenue? Teamwork. In this special podcast episode of The Intent Data Exchange,… Read More
How to start ABM: Starting small versus an all-in-one approach, with Hillary Carpio
“We’re treating humans as humans again and looking for a way to target them in a way that’s very relevant.” Hillary Carpio, Director,… Read More
Key elements of a unified go-to-market strategy for a changing landscape, with Scott Vaughan
“You have to establish not just who you are and who you want to be, but what your customers need you to be. Read More
Using Intent data for your demand generation strategy
Intent data can give great insights into customer behavior and improve your B2B sales and marketing efforts. Smart businesses layer multiple datasets to… Read More
Inspire your entrepreneurial pursuit: Lessons from 6sense’s CTO and co-founder, Viral Bajaria
Every business works to tell the story of what they offer, to whom it solves problems for, and what sets them apart. Capturing… Read More
6 Reasons why sustainable marketing is the future of digital marketing
It’s common knowledge that adopting sustainable practices is critical to our very survival, but we shouldn’t assume that sustainability stops at electric vehicles, paper straws,… Read More
Buyer intent keywords 101: What they are, how to identify them, and why they matter for paid search
Building an Intent-based B2B marketing strategy can set you ahead of competitors — and knowing the difference between the varying kinds of keywords can make… Read More
5 ways to make your B2B marketing more personalized, sustainable, and downright effective
Hi {FirstName}, Let’s talk B2B personalization. (By the way, who hasn’t read an email personalized with their first name before?) The concept of personalization in… Read More
