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Key elements of a unified go-to-market strategy for a changing landscape, with Scott Vaughan

"You have to establish not just who you are and who you want to be, but what your customers need you to be. And that is a key part of that element of go-to-market."

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Scott Vaughan B2B CMO and GTM leader

After several CMO and business leadership roles, Scott Vaughan is an active advisor and consultant working with CMO, CXOs, founders, and the like. 

In this episode of The Intent Data Exchange, Mike Burton, Bombora co-founder and EVP of Strategic Partnerships, chats with Scott about Scott’s experience executing growth, revenue, and go-to-market (GTM) strategies for top tech businesses.

In addition to hearing the stories of his career path, you’ll hear:

  • Key elements of a truly unified GTM strategy (and the characteristics of a bad one)
  • Why a GTM strategy is not a sales or marketing responsibility
  • Where common internal B2B disconnects are 

If you’re not fundamentally integrated and unified on the GTM strategy, it becomes very difficult to do especially at those scale-up stages,” said Scott.

“If you’re not articulate, and understanding of the experience and what information and message that your markets, prospects, and your customers are receiving, no one knows who you are, and what you stand for.”

Listen to the full episode now to get all the GTM insights from Scott Vaughan!

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