Adobe Experience Cloud

Target accounts, on your website and across digital

What if you could identify relevant prospects on your website? What if you could reach highly interested audiences across broad digital channels, based on their content consumption and Intent data?

Integrated with Adobe Experience Cloud, Bombora’s account and intent attributes enhance your Adobe audience insights for web visitors and extend your digital campaigns to help you engage the most relevant prospects in your paid advertising.

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Activate Account Based Marketing through Adobe

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Gain a clearer picture of your web audience

Bombora enhances your Adobe Analytics data with valuable audience insights – including firmographics, professional function, seniority, and intent. Through Company Surge® proprietary Intent data, identify which businesses are actively researching your products and services.

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Personalize your site for high-value visitors

Use data to personalize your website in real-time to address your visitors’ segment, intent, and topics of interest. Bombora identifies in-market web visitors’ interest in 7,000+ potential topics. With this real-time identification of audience segments, create a dynamic web experience that drives targeted content and messaging for better engagement and conversion. 

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Activate in-market audiences in paid media

Focus your paid media budget on the most relevant audience for your products and services. Refine your ad targeting using attributes such as firmographics, demographics, job function, and Company Surge®. Integrate with Adobe Advertising Cloud to engage B2B prospects across dozens of DSPs, social platforms, and search with more targeted paid media and retargeting campaigns.

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Everybody wins with Bombora

Whether you're a marketer or an agency, Bombora for Adobe Audience Manager empowers your first-party audience data and helps you reach high-intent audiences across digital.

B2B Marketing

Enhance targeting strategies across digital paid media and personalize your website in real-time by recognizing visitor account profiles and intent.

Surf's up

B2B Agencies

Make every impression count. Maximize your client's media spend by targeting accounts actively researching their product.

Dive in

Publishers

Enhance audience insights from your web analytics with an additional layer of profile and intent attributes.

Take off

Customer testimonial

After using Company Surge® to personalize our web experience, we improved our clickthrough rates (CTR) by 48%+ and form submits increased by 50%+.

Head of Site Personalization

Publicly-traded Enterprise HR Tech Company

Get the market's best Intent data in your Adobe marketing suite

Want to recognize your web visitors' intent and reach active in-market audiences across digital? Get profile and Intent data integrated directly into Adobe Experience Cloud to make Account Based Marketing possible on your website and across paid media.

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