Adobe Real-Time CDP integration:
Bombora as the destination

Q: Do I need a Company Surge ® license to activate audiences from Adobe?

No. You do not need to license Company Surge® Intent data to use the Adobe → Bombora destination connector. This connector can be used for audience activation-only use cases.

Q: Can I activate audiences built using my first-party data?

Yes. Any account audience built in Adobe Real-Time CDP can be sent to Bombora for activation. Adobe sends Bombora a list of account domains, which Bombora translates into addressable digital audiences using its identity graph.

Q: Is activation automatic once I send the audience from Adobe?

No. After activating the audience in Adobe, you must submit a fulfillment request to Bombora’s Audience Desk. The Audience Desk completes the final delivery to activation platforms.

Q: How often are updates reflected?

Adobe processes audience updates daily. If accounts are added to or removed from the audience in Adobe, those changes will be reflected in the account list delivered to Bombora during the next update cycle. However, you will need to submit a new fulfillment request to Bombora’s Audience Desk in order to see the updates reflected in the activated audience.

Q: What identifier is required?

A properly formatted domain field is required. Bombora uses domain-based account lists to transform Adobe accounts into addressable digital audiences.

Q: Is there a minimum or maximum audience size?

Audiences must contain fewer than 100,000 domains due to current delivery constraints. There is no strict minimum, but very small audiences may limit scalable activation.

Q: Can I suppress certain accounts?

Yes. Account-level suppression should be handled in Adobe when building your account audience. Additional exclusions based on attributes can be applied within Bombora during audience activation.

Q: What channels can I activate on?

Bombora supports activation across programmatic, paid social, native, CTV, search, audio, and additional digital environments, including platforms such as The Trade Desk, DV360, LinkedIn, Reddit, Meta, Taboola, Spotify, and more. To better understand our supported activation paths, refer to our digital audiences page.

Q: Who should I contact if I need help with activation?

If you are an existing Bombora customer, please contact your Customer Success Manager. For activation support or fulfillment questions, you can also contact audiencedesk@bombora.com.

Activate Adobe account audiences with Bombora

If you’re using Adobe Real-Time CDP (B2B Edition) to build account audience segments, you can now send those segments directly to Bombora for activation across paid media.

Bombora transforms Adobe account segments into addressable digital audiences that can be activated across major programmatic platforms such as The Trade Desk and DV360, CTV environments, social platforms like Reddit, and other paid media channels including native, search, and audio.

This page explains how the Adobe → Bombora destination connector works and what you need to do to successfully activate your audiences across paid media through Bombora.

What the Adobe → Bombora
destination connector enables

Adobe Real-Time CDP centralizes your account intelligence. You unify CRM data, lifecycle stage, product usage, and third-party signals into a single account view and build precise account segments.

The Bombora destination connector allows you to transform Adobe account segments into addressable digital audiences that can be activated across paid media.

With this connector, you can:

Send any Adobe-define account segment to Bombora, where it is transformed into an addressable digital audience.
Activate those audiences across programmatic platforms, social environments like Reddit, CTV, native, search, and other paid channels.
Reach members of the buying group beyond the contacts in your first-party systems, engaging professionals in the “dark funnel” (buyers who have not yet identified themselves through form fills or direct engagement).
Account strategy defined in Adobe becomes scalable, addressable, and executable across the broader advertising ecosystem—extending account-based activation beyond walled gardens into the open web.

Who can use this connector

You do not need to be a current licensed Bombora customer to activate account lists from Adobe.
There are three scenarios:

1. Existing Bombora customer with an API key

Enter your existing API key directly in Adobe and complete the configuration.

2. Existing Bombora customer without an API key

Request API access from Bombora by reaching out to your Customer Success Manager who will help generate an API key.

3. Not currently a Bombora customer

Request activation access by submitting the Audience Activation request form. Bombora will create an entity and generate API credentials for you. No additional contract is required.

How the
Adobe → Bombora destination connector works

Step 1: configure Bombora as a destination in Adobe

Step 2: enter your Bombora API key

Step 3: map required fields

To successfully send audiences from Adobe to Bombora, you must configure field mapping correctly.

Required: a domain field representing the account’s website domain.

Within Adobe, prior to sending the data to Bombora, ensure domain formatting meets Bombora validation standards:

Do not include http:// or https://
Do not include trailing slashes
Do not include URL paths (e.g., /about)

Example:
Correct: acmecorp.com
Incorrect: https://acmecorp.com

The exact field mapped to Bombora will depend on how domain values are stored in your Adobe environment. There are different fields within a schema that can store B2B account domains, so the appropriate field to map can vary by implementation.

If domain values require formatting or cleansing to meet Bombora’s validation standards, this should be completed within Adobe prior to sending the audience.

For more information, please refer to Adobe’s documentation here.

Step 4: activate your audience in Adobe

Step 5: submit fulfillment request to Bombora

After your audience is sent from Adobe, you must submit a fulfillment request to Bombora’s Audience Desk—Bombora’s operations team responsible for preparing and delivering audiences to activation platforms.

The fulfillment request should include:

Audience name
Activation platform(s)
Seat ID (if applicable)
Any additional targeting criteria

Once received, Bombora’s Audience Desk will:

Confirm receipt of the account list
Share audience estimate
Send the audience to the appropriate activation platform
Confirm delivery

Your Adobe account list is now available as an addressable paid media audience.

Before you activate

What happens after activation

Once fulfilled by the Audience Desk:

Your account list is translated into a digital audience mapped to addressable identifiers
The audience is delivered to the selected activation platform(s)
You can begin executing paid campaigns against the account audience defined in Adobe

For a full overview of Bombora’s audience activation capabilities and supported destinations, visit the Bombora digital audiences page.

Frequently asked questions

Do I need a Company Surge^® license to activate audiences from Adobe?

Can I activate audiences built using my first-party data?

Is activation automatic once I send the audience from Adobe?

How often are updates reflected?

What identifier is required?

Is there a minimum or maximum audience size?

Can I suppress certain accounts?

What channels can I activate on?

Who should I contact if I need help with activation?

Adobe Real-Time CDP integration: Bombora as the destination