Bombora | Cookie Policy
Cookie Statement
Last updated: 07/12/2023
This Cookie Statement explains how Bombora, Inc. and its group companies collectively (“Bombora”, “we“, “us“, and “ours“) use cookies and similar technologies to recognize you when you visit our websites at Bombora.com and NetFactor.com (“Website“). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Bombora) are called “first-party cookies”. Cookies set by parties other than the website owner are called “third-party cookies”. Third-party cookies enable third party features or functionality to be provided on or through the website (e.g. advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. Third-parties serve cookies through our Websites for advertising, analytics and other purposes (see details below). We have relationships with other websites who agree to place our cookies which allow us to track and target the interest of companies in certain topics (“Platform Cookies”). This process is described in more detail below.
The specific types of first and third-party cookies served through our Websites and the purposes they perform are described in the table below (please note that the specific cookies served can vary depending on the specific website you visit):
| Types of cookie | Who serves these cookies | How to refuse |
| Essential website cookies: These cookies are strictly necessary to provide you with services available through our websites and to use some of its features, such as access to secure areas. | – None | Because these cookies are strictly necessary to deliver the websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described below under the heading “How can I control cookies?”. |
| Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality (like videos) can become unavailable. | – Vimeo – Hubspot | To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?” Alternatively, please click on the relevant opt-out links in the ‘Who serves these cookies’. |
| Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective are marketing campaigns are, or to help us customize our websites for you. | – Google – Bombora – Hubspot – None for Platform | To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”Alternatively, please click on the relevant opt-out links in the ‘Who serves these cookies’. |
| Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests | – Bombora | To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?” Alternatively, please click on the relevant opt-out links in the ‘Who serves these cookies’. |
| Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These cookies can also be used for advertising purposes too. | – Twitter – None in the Platform | To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”Alternatively, please click on the relevant opt-out links in the ‘Who serves these cookies’. |
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We can use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
Do you serve targeted advertising?
Third parties can serve cookies on your computer or mobile device to serve advertising through our Websites. These companies can use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They can also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.
How can I control cookies?
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the table above.
You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you can still use our website though your access to some functionality and areas of our website can be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.
When you opt-out, we will place a Bombora cookie on or otherwise identify your browser in a way that informs our systems not to record information related to your business research activities. However, please note that if you browse the web from multiple devices or browsers, you will need to opt-out from each device or browser to ensure that we prevent personalization tracking on all of them. For the same reason, if you use a new device, change browsers, delete the Bombora opt-out cookie or clear all cookies, you will need to perform this opt-out task again. If you wish to opt-out of being tracked by us using cookies (including to opt-out of receiving interest-based advertising from us), please go to our opt-out page.You can opt-out of ad targeting that is based on your activities across mobile applications and over time, through your device ‘settings’.
Opting-out of interest-based advertising from cookies
As described above, to opt-out of receiving interest-based advertising from Bombora’s services through the use of cookies, please go to our opt-out page (https://bombora.com/opt-out/).
You can opt-out of interest-based advertising from numerous companies that enable such advertising on those associations’ websites. Please access the DAA’s opt-out portal to do this. You can also opt-out of some of the interest-based advertising Partners that we work with by going to the Network Advertising Initiative (NAI) consumer choice page.
You can opt-out of ad targeting that is based on your activities across mobile applications and over time, through your device ‘settings’.
Opting-out of interest-based advertising in mobile applications
Our Clients and Partners can display interest-based advertising to you in mobile applications based on your use of these over time and across non-affiliated apps. To learn more about these practices and how to opt out, please visit https://youradchoices.com/, download the DAA’s AppChoices mobile app and follow the instructions provided in the AppChoices mobile app.
Browser settings: You can change your browser’s settings to delete cookies that have already been set and to reject new cookies. To learn more, visit the help pages of your browser:
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit https://optout.aboutads.info/ or www.youronlinechoices.com.
How often will you update this Cookie Statement?
We can update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Statement indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at privacy@bombora.com.