Marketing emails are moving from irrelevant to annoying
Marketing nurture and sales outreach emails have reached over-saturation. There is simply too much irrelevant email going to the wrong people inside of businesses.
Marketing automation profiles are largely void of external behavioral data. Rather, email is based primarily on what exists in the marketers CRM or behavior on the brands own site, potentially augmented by broad demographic attributes like title sourced from often outdated offline files. Plus, every single marketer relies on email, too much so.