Marketing emails are moving from irrelevant to annoying
Marketing nurture and sales outreach emails have reached over-saturation. There is simply too much irrelevant email going to the wrong people inside of businesses.
Marketing automation profiles are largely void of external behavioral data. Rather, email is based primarily on what exists in the marketers CRM or behavior on the brands own site, potentially augmented by broad demographic attributes like title sourced from often outdated offline files. Plus, every single marketer relies on email, too much so.
Email the right people with the right content based on what they are already interested in
Segment your mailing lists based on a score that indicates how much intent they are demonstrating – right now. By enriching email lists with active intent, you can email less and more effectively drive customer acquisition, engagement and retention.