Category: Resources

How Salesforce added Intent data as an indicator in their “propensity-to-buy” model


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How Salesforce uses Intent data to identify new accounts and prospects that look like they’re ready to buy By focusing on those accounts, Salesforce generates… Read More

Debunking Intent data myths

Debunk Intent data myths and learn these 6 truths about Company Surge®. Not all Intent data is created equal, and Bombora’s Intent data comes from… Read More

Bombora’s exclusive Data Co-op

Did you know Bombora has an exclusive Data Co-op? Bombora’s data co-op has over 5,000 heavily trafficked B2B research websites. Co-op members include premium publishes… Read More

Use Company Surge® in LinkedIn

Spend your ad budget more effectively with Company Surge<sup>®</sup> in LinkedIn Learn the step-by-step process to integrate Company Surge® with LinkedIn to create an always-on,… Read More