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Gartner: Market Guide for Account-Based Marketing Platforms

Intent data and account-based marketing (ABM) are increasingly becoming a critical component of effective martech ecosystems. In this market guide from Gartner, you'll learn about the best ABM platforms, how Intent data plays a role in the best ABM platforms, 4 components of Gartner's ABM framework, and how to select ABM platform solutions in the market.