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Bombora and 6Sense helps shine a light on the Dark FunnelTM and engage at the right time

Through a renewed partnership, B2B marketing and sales teams can combine the 6sense and Bombora Intent datasets to create hyper-targeted audiences and deliver engaging experiences.

“6sense and Bombora are integral components of our account-based sales and marketing tech stack, so we’re excited that these two best-in-class providers are now partners.” said Gladys Alegre-Kimura, Head of Marketing Operations, Aruba, a Hewlett Packard Enterprise company. “With Bombora’s Company Surge® Intent data now integrated with the rich account data and activation capabilities in 6sense, our sales and marketing team is even better positioned to identify customer demand and engage with the right buyers at the right time.”

With this partnership, Company Surge® Intent data is available in 6sense for mutual customers to utilize when identifying accounts to target with marketing and sales activities. Company Surge® data complements 6sense’s proprietary first and third party Intent data to deliver an even more complete view of B2B buyer behavior in the market.

“As part of our mission to deliver the most comprehensive account engagement platform on the market, we’re constantly expanding the data sources and insights our customers can use to focus their sales and marketing efforts,” said Viral Bajaria, CTO and Co-Founder of 6sense. “Joint customers can now leverage Company Surge® Intent data with 6sense’s robust segmentation, analytics, and engagement features to shine a light on their Dark Funnel™ and engage the best accounts for their sales and marketing teams.”

“Normally, only 15% of companies are in the market for any specific product at any given time. During these turbulent times, as businesses are reprioritizing their investments, it is even more critical to identify and reach them while researching the initiatives, products, and services they are going to commit to. This partnership with 6sense gives B2B sales and marketing teams a leading edge command center out of which to leverage our intent signals,” said Erik Matlick.