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Powering Account-Based Marketing programs Bloomberg joins the Data Co-op to drive ABM to scale

More brands have moved to an Account-Based Marketing approach. Bloomberg has met those trends by joining the Data Co-op. Pat Moore, Bloomberg’s Statistician, discusses how Bombora has helped power Account-Based Marketing programs for their clients at unprecedented scale. 

 

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$13M increase in sales pipeline from emerging markets

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2-3x CTR on LinkedIn Ads

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60% improvement in email open rates

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