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Snowflake | Case Study

Snowflake uses Bombora’s Data to:

  • Identify which accounts are “market-ready;”
  • Determine precisely what products or solutions are most in-demand and adjust campaign timing accordingly;
  • Deliver relevant messaging and content from both the sales and marketing organizations

Andi Quilalang Mgr. of Account Based Marketing

"Bombora really helps us understand where to focus our time, energy, and resources. We're not just throwing spaghetti at a wall, we're taking a more strategic approach. Being a data company ourselves, its important that we engage in data-driven account selection"

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Over 30 significant new business deals added

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2x more leads per account

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41% reduction in cost per regisrtration

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