It’s no Magic (Quadrant) Trick; The top ABM platforms rely on Bombora
In today’s crowded B2B ecosystem, competition for a prospect’s attention is fierce – and leaves little room for error. Every year, Marketers spend increasingly high budgets on omnichannel campaigns in hopes of catching the attention of a prospective buyer – but without key insights that can be used to personalize these campaigns, you might as well be searching for a needle in a haystack.
Recently, Gartner released the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms, and it’s no coincidence that the leading platforms in this space have one key thing in common; they partner closely with Bombora to deliver insights and personalization at scale.
Here are the 6 leading platforms that incorporate Bombora’s data:
Gartner weighs Intent data as its single-most critical capability for new account acquisition and a driving force in both customer retention and expansion. This full-funnel visibility into what’s important to your prospects and customers empowers your go-to-market teams with the data needed to create hyper-personalized, omnichannel buying experiences that result in more meetings booked, accelerated deal cycles, and opportunities for long-term growth. This is just one reason why many of the companies recognized in this year’s Gartner® Magic Quadrant™ partner with Bombora for their Intent data needs.
6 of 7 Companies in the Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms use Bombora’s Intent data.
Why Bombora for account-based marketing?
Bombora Company Surge® Intent data helps Marketing teams understand what is important to their prospects and customers, allowing them to create timely, personalized campaigns that resonate with their audience. Recognized as a best-in-class B2B intent provider, Bombora leverages its proprietary Data Co-Op to offer a consent-based and GDPR-compliant data source that can be integrated into any and all facets of your omnichannel marketing strategy. From digital advertising to web personalization, Bombora fuels your orchestration engine by helping businesses like yours understand exactly what your prospects care about. This allows both sales and marketing teams to engage their prospects with unique, relevant communication that will resonate with the key decision-makers in every deal cycle.
Bombora can also surface new businesses that are searching for products or services that you sell, even if they aren’t on your radar. This is a great way to source high-quality, pre-qualified leads that sales can quickly prioritize and take action against. Coupled with the power of an ABM platform, you ensure that your pipeline is always full of qualified, in-market accounts who are ready to engage with your sales team.
Where can I learn more?
To learn more about how Bombora can fuel your ABM programs, check out some of our partners who mention Bombora by name in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms, and download a copy for yourself!