B2B Sales and Marketing
Align marketing and sales towards a unified approach focused on Intent data.
Surf's upThe Terminus Account Based Marketing (ABM) Platform is an end-to-end solution that runs efficient ABM programs at scale. The Account Hub enables marketing and sales to identify and prioritize target accounts, activate multichannel advertising, and report on ABM programs to every level of business.
1. Account Hub – Terminus pulls Bombora Intent data into its target account command center, the Account Hub. Intent data is combined with other 1st and 3rd party account insights that Terminus aggregates, allowing sales to prioritize outreach to the warmest leads.
2. Account-based advertising – Bombora Company Surge® data powers Terminus triggers for intent and account-based ad campaigns. When a target account shows increased interest in a particular topic, marketers create tailored ads, personalized collateral, and video to engage them.
Whether you’re a marketer, agency, or publisher, Company Surge® helps you prioritize resources and accelerate revenue.
Align marketing and sales towards a unified approach focused on Intent data.
Surf's upDeliver better results for your clients with highly targeted campaigns that focus on businesses demonstrating intent.
Dive inEnrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.
Take offFind out how you can use Company Surge® to infuse a data-driven approach into your sales and marketing activities.
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