Terminus

What does Terminus do?

The Terminus Account Based Marketing (ABM) Platform is an end-to-end solution that helps B2B marketers run efficient ABM programs at scale. The command center enables marketing and sales to identify and prioritize target accounts, activate multichannel advertising, and report on ABM programs to every level of business.

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Leveraging Intent data

How does Terminus use Intent data?

1. Account Hub – Terminus pulls Bombora Intent data into its target account command center, the Account Hub. Intent data is combined with other 1st and 3rd party account insights that Terminus aggregates, allowing sales to prioritize outreach to the warmest leads.

2. Account-based advertising – Bombora Company Surge^® data powers Terminus triggers for intent and account-based ad campaigns. When a target account shows increased interest in a particular topic, marketers create tailored ads, personalized collateral, and video to engage them.

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What are the benefits of this?

Understand how target accounts are behaving and what they are researching across the B2B web
Effectively prioritize accounts that sales reps are pursuing based on current topics of interest and Intent signals
Execute personalized content that is relevant to high-value accounts’ current buying behaviors
Beat competition by engaging with prospects earlier in the buying cycle

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How does this apply to you?

Whether you’re a marketer, agency, or publisher, Company Surge^® helps you prioritize resources and accelerate revenue.

B2B Sales and Marketing

Align marketing and sales towards a unified approach focused on Intent data.

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Agencies

Deliver better results for your clients with highly targeted campaigns that focus on businesses demonstrating intent.

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Publishers

Enrich your ad products with the power of B2B Intent data to deliver more targeted campaigns for your advertising partners.

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Of the opportunities created since we’ve implemented the solution, nearly 70% of them have been influenced by Terminus and Bombora...in addition, we’ve seen web engagement triple from our target accounts.

Allyson Barr, CMO

Attivio

Browse other partners

Salesforce

Now partnered with Salesforce, Bombora intelligently surfaces B2B Intent data directly into the sales workflow to help align sales and marketing teams by prioritizing target accounts.

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Just Media

Just Media uses Intent data to maximize the use of its target lists and granularly targets businesses across all media channels, empowering sales teams.

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Learn more about Company Surge®

Find out how you can use Company Surge^® to infuse a data-driven approach into your sales and marketing activities.

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