Salesforce | Case Study

Intent data powers display and paid social Salesforce reaches the right people with the right ads, seeing 271% increase in ROI

When you hear them sneezing, Salesforce wants to be able to offer them a tissue. Salesforce’s Head of Demand Generation and Paid Digital – Americas, Ben Howell, shares how Intent data identifies businesses interested in their products. Resulting in 271% return-on-investment for digital display and paid social, and shaving 33% off the sales cycle.