B2B Sales and Marketing
Align marketing and sales towards a unified approach focused on Intent data.
Surf's upLattice Engines provides software applications to help B2B marketers accelerate revenue using Artificial Intelligence. These applications are built upon a broad dataset and designed to provide a complete and precise view of the customer across the revenue funnel, and demonstrate the value of marketing and sales campaigns.
1. Identify early buyer interest – Lattice Engines uses Intent data to help identify which of your target accounts are actively in ’research mode’.
2. Run marketing campaigns that interest accounts in real-time – Lattice Engines uses Intent data to enable hyper-personalized and effectively targeted marketing campaigns across the funnel to deliver higher quality results for their clients.
3. Run real-time sales campaigns – Lattice Engines can help you better contextualize sales conversations through the use of Intent data to easily identify whether your target prospects are actively in market.
With Intent data through Lattice Engines, you can expand your reach by targeting audiences that are the right fit and more receptive to your marketing because they are showing active interest in products and services relevant to your business.
Leverage Intent data with Lattice Engines to help you personalize your messaging across all channels to drive increased conversions.
No more ‘spraying and praying’ by using Lattice Engines to create a targeted data-driven approach and focus spend on traditionally expensive channels on high fit, in-market prospects.
Whether you’re a marketer, agency, or publisher, Company Surge® helps you prioritize resources and accelerate revenue.
Align marketing and sales towards a unified approach focused on Intent data.
Surf's upDeliver better results for your clients with highly targeted campaigns that focus on businesses demonstrating intent.
Dive inEnrich your ad products with the power of B2B intent data to deliver more targeted campaigns for your advertising partners.
Take offFind out how you can use Company Surge® to infuse a data-driven approach into your sales and marketing activities.
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