Author: Marketing Bombora
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B2B marketers have moved beyond basic firmographics for campaign targeting. They are building deeper, more nuanced views of their ideal customer profile—incorporating behavioral signals,… Read More
In 2025, it’s never been harder to reach your target audience across the B2B buying journey. With just a small fraction of buyers in… Read More
As the Intent data pioneer, Bombora leads the way in understanding B2B Intent as reflected in businesses’ digital research and content consumption. Our models… Read More
As the B2B buying journey evolves to include even more first and third-party interactions, your measurement strategy must adapt. We connect impressions served to… Read More
More than a decade ago Bombora created the B2B Intent data category. As the B2B data pioneer, we have grown our solution suite… Read More
Bombora’s unique B2B Data Cooperative, built over the past decade, aggregates research behavior from top publishers, brand websites, and data providers. This infographic offers key… Read More
No matter where you are in the customer engagement process, understanding your largely unknown online audience has shifted from a ‘nice to have’ to… Read More
Rachel Young from Computershare and Phil Parrish from PrograMetrix share real-world tips and actionable strategies for ensuring your B2B campaigns land you on the buyer’s… Read More
As we advance into the new year, there is still time to fine-tune your marketing segmentation by leveraging the power of Intent signals. Read More
