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In today’s B2B media world, Intent data isn’t just for targeting anymore — it’s becoming a strategic pillar for how publishers operate, grow,… Read More
Everywhere we turn, there’s a staggering statistic about the impact of generative AI on digital research and media consumption patterns. From the rapid… Read More
Bombora Intent data can be used predictively in powerful ways, including revealing trending topics that are of… Read More
Throughout my career in media, I’ve rarely seen a time when publishers felt under so much pressure to address revenue concerns. Many of my media… Read More
AI advancements are fueling a resurgence for contextual advertising by unlocking more media real estate across more surfaces and powering more effective content… Read More
Marketers have a slew of data at their fingertips. Orchestrating different data types from different sources, in unison, while also ensuring accurate segmentation… Read More
In the rapidly evolving digital landscape, accurately resolving web traffic to its associated business domains has become a cornerstone of B2B intelligence. Bombora has… Read More
After five years of machinations on its commitment to cookie deprecation, Google now is reported to be abandoning the effort indefinitely in favor… Read More
Relying solely on traditional channels like social, email, and events to reach and influence B2B decision-makers is no longer viable in 2025. Advertisers… Read More
