Resource Topic: Account-based marketing
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B2B Intent a.k.a. Intent data makes life simpler for marketers because it reveals the motivations of people planning a purchase. Wouldn’t this data be… Read More
A resilient industry poised for ABM growth The manufacturing sector is a key component of the global economy, accounting for roughly 15% of the world’s… Read More
B2B Intent data is becoming a sales and martech 'must have' tool, with TOPO reporting a 29% increase in businesses using it in 2020! But not all B2B Intent data is created equal. Find out what you need to know and what types of B2B Intent data will work best for your business. Read More
“We’re treating humans as humans again and looking for a way to target them in a way that’s very relevant.” Hillary Carpio, Director,… Read More
Learn how using Intent data solutions like Company Surge® can propel your Enterprise Marketing to rapidly engage key accounts that matter to your ABM pipeline. Read More
With COVID-19 driving budget cuts and reduced workforces, learn how your business can use Intent data to minimize budget spend and maximize ROI in 2020. Read More
Working with current, high-potential Intent data is essential for B2B marketers to execute effective and ROI-positive campaigns. Having a window into the digital… Read More
About 20 years ago, LinkedIn started as a platform for members to find their next career move and for recruiters looking for talent. Read More
Read Forrester’s Total Economic Impact™ report to find out. In B2B, there’s no shortage of marketing and sales activities we could be doing. We… Read More
In today’s crowded B2B ecosystem, competition for a prospect’s attention is fierce – and leaves little room for error. Every year, Marketers spend increasingly high… Read More