Deprecated: [ Timber ] {{ post.preview }} is deprecated since Timber version 2.0.0! Use {{ post.excerpt }} instead. in /nas/content/live/bombora21/wp-content/themes/imaginarium/vendor/timber/timber/src/Helper.php on line 461
Marketers have come a long way from posting billboards and taking ads out in newspapers. Or have we? Whereas digital marketing feels different to us,… Read More
et’s talk about ABX (account-based everything) paired with the power of Intent data. By focusing on a coordinated customer experience with 360-degree visibility of accounts actively searching your products and services, this duo is the ultimate informant and the next chapter of ABM. Here’s why. Read More
It’s not an industry secret that most B2B organizations in 2021 face similar challenges. If they’re interested in account-based marketing (ABM) or ABX (account-based everything/experience), those challenges most likely fall under the same umbrella: aligning internal teams and working with limited resources. Here's how Bombora's Intent combined with the power of Hubspot can help. Read More
There’s no doubt B2B marketers have more information at their fingertips, but how exactly can they use Intent data to gain a more competitive position in achieving market leadership, and ultimately increase marketing ROI? Read More
It's a no-brainer. Intent data should always be paired with a thoughtful content marketing strategy. But what makes the difference in achieving proven results? Kristina Jaramillo, President of Personal ABM, tells us it's getting more personal with your target prospects, and understanding what may be influencing their individual frustration. Read More
The B2B marketing and sales team divide is a cliché adage in Account-Based Marketing (ABM), but getting them to work in concert is a vital… Read More
Hitting your quarterly quota can be stressful, but building a robust ABM pipeline shouldn’t be part of the problem. Learn about three Intent data-powered strategies to drive pipeline growth and achieve B2B sales revenue goals. Read More
Intent data is an effective Account Based Marketing tool... but what makes it better than the rest? From insight, personalization and optimization, here are five ways it can help! Read More
B2B sales teams are competing against an abundance of noise and distractions: full inboxes, overwhelming ads, with less people answering the phone. Fortunately, Bombora was… Read More
B2B Intent data is becoming a sales and martech 'must have' tool, with TOPO reporting a 29% increase in businesses using it in 2020! But not all B2B Intent data is created equal. Find out what you need to know and what types of B2B Intent data will work best for your business. Read More
