Resource Topic: Account-based marketing

Why ABX with Intent data is the future of ABM

et’s talk about ABX (account-based everything) paired with the power of Intent data. By focusing on a coordinated customer experience with 360-degree visibility of accounts actively searching your products and services, this duo is the ultimate informant and the next chapter of ABM. Here’s why. Read More

3 ways Company Surge^® for HubSpot amplifies ABX effectiveness

It’s not an industry secret that most B2B organizations in 2021 face similar challenges. If they’re interested in account-based marketing (ABM) or ABX (account-based everything/experience), those challenges most likely fall under the same umbrella: aligning internal teams and working with limited resources. Here's how Bombora's Intent combined with the power of Hubspot can help. Read More

Advancing competitive advantage with Intent data

There’s no doubt B2B marketers have more information at their fingertips, but how exactly can they use Intent data to gain a more competitive position in achieving market leadership, and ultimately increase marketing ROI? Read More

Getting ‘personal’ with Intent data: How to drive 2X more B2B revenue in your ABM pipeline

It's a no-brainer. Intent data should always be paired with a thoughtful content marketing strategy. But what makes the difference in achieving proven results? Kristina Jaramillo, President of Personal ABM, tells us it's getting more personal with your target prospects, and understanding what may be influencing their individual frustration. Read More

B2B Intent data explained: 4 ways you can strengthen marketing and sales team alignment

The B2B marketing and sales team divide is a cliché adage in Account-Based Marketing (ABM), but getting them to work in concert is a vital… Read More

B2B Intent data explained: Here are three ways to drive ROI and accelerate growth

Hitting your quarterly quota can be stressful, but building a robust ABM pipeline shouldn’t be part of the problem. Learn about three Intent data-powered strategies to drive pipeline growth and achieve B2B sales revenue goals. Read More

B2B Intent data explained: Five ways to attract more prospects with ABM

Intent data is an effective Account Based Marketing tool... but what makes it better than the rest? From insight, personalization and optimization, here are five ways it can help! Read More

B2B Intent data explained: 7 sales tools guaranteed to boost your Account Based Marketing success

B2B sales teams are competing against an abundance of noise and distractions: full inboxes, overwhelming ads, with less people answering the phone. Fortunately, Bombora was… Read More

B2B Intent data explained: Which types are effective for sales and marketing

B2B Intent data is becoming a sales and martech 'must have' tool, with TOPO reporting a 29% increase in businesses using it in 2020! But not all B2B Intent data is created equal. Find out what you need to know and what types of B2B Intent data will work best for your business. Read More