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Why traditional pixel tracking can no longer keep pace with B2B GTM Pixel tracking still works for narrow, real-time use cases, but it… Read More
Efficient growth—prioritizing revenue quality over volume, maximizing returns from existing resources, and scaling profitably—has become the defining mandate for go-to-market leaders. In a… Read More
For complex B2B sales, focusing on an individual lead is no longer tenable. A survey of B2B businesses found that an average of 13… Read More
In a recent Bombora survey of B2B brands and advertising agencies, the most common struggles were the inability to spend ad dollars effectively, correctly measure… Read More
B2B advertisers are no stranger to programmatic ad buying, yet their efforts to execute B2B targeting are often limited… Read More
It’s 2025—and the value of omnichannel advertising strategies is undeniable. McKinsey defines omnichannel strategies as interacting with your customers over the channels they prefer.1 These… Read More
When Bombora invented B2B Intent Data a decade ago, our solution gave businesses a much-needed way to identify, understand, and apply B2B research and… Read More
Strategies to optimize every stage of the buying journey In account-based marketing (ABM) platforms, Intent data reigns supreme as a B2B marketing tool capable of… Read More
It’s common that marketing and sales don’t see eye to eye, but the breadth and impact of this trend may surprise you. According to Forrester’s… Read More
Intensifying change and competition Inflation and recessionary pressure continue to plague virtually every market, but cybersecurity is a strong contender for king of concurrent challenges. Read More
