Moving beyond the pixel: higher resolution in B2B campaign measurement is here
Why traditional pixel tracking can no longer keep pace with B2B GTM Pixel tracking still works for narrow, real-time use cases, but it… Read More
Resource Topic: Account-based marketing
From signals to pipeline: 7 lessons for delivering efficient growth
Efficient growth—prioritizing revenue quality over volume, maximizing returns from existing resources, and scaling profitably—has become the defining mandate for go-to-market leaders. In a… Read More
Unlocking personas within buying groups is key to GTM success
For complex B2B sales, focusing on an individual lead is no longer tenable. A survey of B2B businesses found that an average of 13… Read More
How advertising agencies can improve targeting to maximize B2B spend
In a recent Bombora survey of B2B brands and advertising agencies, the most common struggles were the inability to spend ad dollars effectively, correctly measure… Read More
Innovating for Enhanced B2B Targeting
B2B advertisers are no stranger to programmatic ad buying, yet their efforts to execute B2B targeting are often limited… Read More
Overcoming omnichannel advertising hurdles with powerful, precise data
It’s 2025—and the value of omnichannel advertising strategies is undeniable. McKinsey defines omnichannel strategies as interacting with your customers over the channels they prefer.1 These… Read More
Key questions to ask when evaluating B2B Intent data providers
When Bombora invented B2B Intent Data a decade ago, our solution gave businesses a much-needed way to identify, understand, and apply B2B research and… Read More
Harnessing Intent data for ABM
Strategies to optimize every stage of the buying journey In account-based marketing (ABM) platforms, Intent data reigns supreme as a B2B marketing tool capable of… Read More
How Snowflake fuels GTM performance and sales-marketing alignment with Intent data
It’s common that marketing and sales don’t see eye to eye, but the breadth and impact of this trend may surprise you. According to Forrester’s… Read More
Accelerating cybersecurity demand generation & lead management with Intent data
Intensifying change and competition Inflation and recessionary pressure continue to plague virtually every market, but cybersecurity is a strong contender for king of concurrent challenges. Read More
