Meet customer demand where it exists with Bombora’s Company Surge^® Analytics. B2B Marketers have traditionally cast a wide net using basic demographic and firmographic attributes to define their target audience and businesses. However, only a fraction of any target audience is actively in a buying cycle.

Bombora’s Company Surge^® Analytics helps you be more targeted and proactive by identifying organizations demonstrating greater intent for your products or services. This data is used to augment fit models, build target account lists, and enable sales to prioritize accounts and customize engagement.

Activate Company Surge^® Analytics through direct integrations with Salesforce, Marketo, and coming soon, Eloqua.

Doing more with less is a consistent theme among B2B marketers as they strive to hit ever-increasing targets with a continuously shrinking budget. With the proliferation of marketing tools, technology, and channels, how do you measure the effectiveness of your programs?

Our Measurement product closes the loop. Currently in a beta release, our Measurement product can be used to verify digital audience reach, get website visitor insights, and attribute marketing impact to sales opportunities.