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Supercharging B2B sales and marketing

No matter your company size, industry, or data needs, Bombora has a solution to help you drive sales and marketing success, powered by the industry standard for B2B data

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Intent data at the core

Intent data is collected about business web users’ observed behavior - specifically, web content consumption. It provides insights into a users' interests and from this indicates potential intent to take an action.

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    Product suites

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    Find and harness demand with Analytics

    Meet customer demand where it exists with Bombora’s Company Surge® Analytics. B2B Marketers have traditionally cast a wide net using basic demographic and firmographic attributes to define their target audience and businesses. However, only a fraction of any target audience is actively in a buying cycle.

    Bombora’s Company Surge® Analytics helps you be more targeted and proactive by identifying organizations demonstrating greater intent for your products or services. This data is used to augment fit models, build target account lists, and enable sales to prioritize accounts and customize engagement.

    Activate Company Surge® Analytics through direct integrations with Salesforce, Marketo, and coming soon, Eloqua.

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    Reach B2B buyers with Audience Solutions

    Deliver targeted campaigns and more holistic media strategies with Bombora’s Audience Solutions. The B2B buying process is a group activity taking place across multiple channels and devices. B2B marketers are challenged to precisely and consistently identify, reach, and engage with these buyers across disparate channels.

    With Bombora’s Audience Solutions, you build your target audience online using a comprehensive database of attributes and intent signals in order to reach your audience consistently across channels through built-in integrations, and measure the effectiveness of your campaigns.

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    Bridge the gap with Measurement

    Doing more with less is a consistent theme among B2B marketers as they strive to hit ever-increasing targets with a continuously shrinking budget. With the proliferation of marketing tools, technology, and channels, how do you measure the effectiveness of your programs?

    Our Measurement product closes the loop. Currently in a beta release, our Measurement product can be used to verify digital audience reach, get website visitor insights, and attribute marketing impact to sales opportunities.

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    Find the right product for you

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    Company Surge® Analytics

    Take the guesswork out of sales and marketing

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    Audience Solutions

    Get hyper-targeted with your digital campaigns

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    Measurement

    Uncover your B2B audience insights

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    Get a free customized Company Surge® report

    We believe in testing Intent data before you buy it, which is why we offer you the chance to build a personalized report in real-time with someone from our sales team. You'll get a full-scale Company Surge® report, customized for your business needs, that you can take back to your team to review and test.

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