Bombora | Octane11
A Bombora-Powered Partner
Octane11 integrates with Bombora Company Surge® to deliver the industry’s most complete “F.I.R.E. Score” (Fit, Intent, Recency, and Engagement) for prioritizing accounts.
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Octane11 Overview
Octane11 gives B2B marketing leaders complete visibility and control across every campaign, channel, tactic, and vendor. The Octane11 platform automatically connects, enriches, and transforms your siloed marketing and sales data to deliver account- and campaign-level analytics that simplifies decision-making, deliver more sales intelligence, and save you time.
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How does Octane 11 use Intent data?
- F.I.R.E.- Octane11 gives B2B marketing leaders complete visibility and control across every campaign, channel, tactic, and vendor. The Octane11 platform automatically connects, enriches, and transforms your siloed marketing and sales data to deliver account- and campaign-level analytics that simplifies decision-making, deliver more sales intelligence, and save you time.
- Natively Integrated: Bombora Company Surge® data is embedded throughout Octane11’s campaign and account analytics, so marketers and sales personnel can analyze performance by intent clusters and firmographics.
What are the benefits of this?
- Deliver More Leads – Octane11’s “F.I.R.E. Score”- which combines Bombora Company Surge® with multi-channel campaign engagement data, helps marketers deliver more high-value leads, and helps sales teams to prioritize and close more new business.
- Increased Visibility – With Octane11 and Bombora Company Surge®, B2B marketers gain a complete picture of ALL paid, owned, and earned marketing channels to drive more intelligent decision-making, improved budget optimization, and significant revenue impact.
Improve Performance – By analyzing messaging, tactics, and complete customer journeys through the lens of Bombora Company Surge® and firmographic filters, marketing teams can continuously test, learn, and improve performance across their most important accounts.
